Repair or Rebuild?
Updated: Sep 7, 2020
There's a time to fight back, throw your best punch and salvage what you can . . . and there's a time to create new, start fresh and let things go. Right now, many of us are in the intersection of this decision. How much of ourselves, our previous ways of doing things and our business do we fight to salvage and force to work? When do we step back and opt to fight back by means of creating new?
When a boat has been damaged and is starting to sink, there's a limited amount of time to make decisions. Holes have been punctured in the structure and it's up to the captain to quickly form a plan of action to repair them. In this pivotal time, a captain must decide if it's best to abandon ship and get on the rescue boat or fight to make the necessary adjustments and repairs to save it.
Right now, I see a lot of people trying to plug their fingers in the holes of their battered and broken ship trying to save it. This is dangerous for a few reasons. One of which is that you only have 10 fingers to use! LOL. But really, you're limited with that approach.
Some of us have been hit by every angle of COVID-19 in our businesses and lives. We only have so much of ourselves to go around and fix the problems. Without creating a real solution that repairs the problem long term, we are tied to it. The moment something else needs our attention, we jump to that...leaving the first problem exposed again and adding to the mounding damage. The second reason this is dangerous is because it's entirely reactive. Living your life and business in a reactive state means you will constantly go after the urgent items, not necessarily the important ones. So, what can you consider doing right now?
Your routine and business, as it was, may be what you need to let go of.
This doesn't mean you can't go back and pick up the pieces later and assemble it again (bigger and stronger I might add!). What it does mean is that you may need to shift your perspective and create new plans that will thrive and survive this quarantine. Get inventive, create a new ship. We've had a few weeks to learn the new rules of engagement and feel out the rocky waters - you are ready to leverage what you know and make it work for you. You may also find this is an opportunity to adapt your ideas of success. What you deemed as successful 6 months ago may not be the best measure of success in these days. For example, you may trade in the measure of dollars earned for brand known and engaged with. Of course, money is going to impact a lot in your business...but longterm, brand recognition will have a direct reflection on income.
The way you've always run your schedule, received new referrals, sold more product and created 'raving fans' simply may not work during this time. It's okay, let that ship go for now. Start new. I give you permission to try new things, attempt a new way and seek a better method. Brainstorm. Start fresh. Let the old go and let the new come. Go back to the drawing board. Fight back, create new.
(self-awareness is a great place to start. find your biggest strengths in 10 minutes, click here)